Nothing Is Bad On Free Cone Day

Yesterday was Free Cone Day at Ben & Jerry’s. It’s a global event, but it’s extra-special here in Burlington where the company began. The scoop shop on Cherry (Garcia) Street is arguably the most famous outside the factory itself, and often appears in their promotional material.

. You thought I was kidding about the street, didn't you?

.
You thought I was kidding about the street, didn’t you?

Well, the snow is just about gone, and to celebrate its death hundreds of Vermonters stood in damp 30º weather waiting for ice cream. In our defense, it is very good ice cream.

I’ve gone to this event every year since I moved to the Queen City, save when I was in Ireland. There’s always a long, snaking line, and it never takes less than an hour. There are tricks of the trade – always go before school lets out, for example – but it’s still an adventure. We usually just play cards while we wait.

This year, though, there was no line in sight. We were early, yes, but even then this was highly unusual.

. Even on Paid Cone Days, this sidewalk is bustling.

.
Even on Paid Cone Days, this sidewalk is bustling.

As we approached the shop, there was still no line in sight.

IMG_2333

Had we done it? After all these years, had we finally beaten Free Cone Day?

. Of course not. Don't be stupid.

.
Of course not. Don’t be stupid.

Turns out, this year the line snaked in the opposite direction. But don’t worry! You weren’t worried, were you? Honestly, this is a relatively minor thing to worry about, but in case you were, don’t, because this year the line was super speedy. I don’t know what the lines look like elsewhere, but the wait is legendary in Burlington. It’s hard to describe just how mindblowing it truly was to arrive, be served, and leave, all within fifteen minutes.

As we approached the door, each of us decided on a flavor. I chose Phish Food, because I enjoy the finer things in life.

. The end is in sight!

.
Almost there!

. Almost there!

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The end is in sight!

. There's a band for some reason!

.
There’s a band for some reason!

. And we're back outside!

.
And we’re back outside!

 Yeah, I don’t have any pictures of my ice cream. I ate it.

We were considering going to UVM and swinging by their Ben & Jerry’s, but it’s a good thing we didn’t.

IMG_2352

. And then it rained.

.
And then it rained.

See you next year, Ben & Jerry’s!

IMG_2351

Or tomorrow. I’ll probably see you tomorrow.

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4 responses to “Nothing Is Bad On Free Cone Day

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